SoftBrands, because focusing so professional

SoftBrands, because focusing so professional

- Interview with SoftBrands hotels Harbans Singh, president of the Asia-Pacific

Respondents: SoftBrands President, Asia Pacific hotel industry Harbans Singh.

Interviewer: China Software Network reporter at Qiao Zhi



SoftBrands President, Asia Pacific hotel industry Harbans Singh.

Reporter: In your opinion, SoftBrands core competitiveness of the hotel industry, where?

Harbans Singh: in the hotel industry in the field of information technology development has become an inevitable trend. As the world's leading software provider SoftBrands know that competitive advantage comes from not only cost-effective features of existing products, but will depend on the ability to build faster than your opponents and to maintain their core competitiveness. SoftBrands integration of the international advanced management concepts and advantages of resources, not simply as a supplier but a value-added products for consumers, customers buy not only products but we Sibo advanced management concepts .

SoftBrands coping strategies with demand areas in the world has made remarkable achievements, not only exceeded last year's expected earnings targets, customer satisfaction also has been increasing steadily. Karyon services and sales channels as a whole De Mosaik customer relationship management solutions, successfully Tuichu, as well as the increased investment product Yanfa promote Le software sales to another record high, so Sibo Hotel Ye always Zhanzai the industry's most cutting-edge. SoftBrands its strategic positioning in the clear, based on the enabling environment for development of the industry followed by product innovation and optimize product mix and other aspects to build and enhance the core competitiveness of SoftBrands.



Reporter: Recently, SoftBrands has with CTS HK Metropark Hotels Management Co., Ltd. signed a global partnership agreement, you talk about the hotel group has its eyes on SoftBrands What are the advantages?

Harbans Singh: and "China Top Ten world-renowned hotel brands," winning CTS HK Metropark Hotels Management Co., Ltd. signed a long-term commercial cooperation agreement. The reason for the many world-renowned hotel group to provide a new generation of technology, not only to SoftBrands in the hotel industry in the field of industry experience accumulated over the years, but due to SoftBrands personnel, technical resources and standardize the process closely, including :

Globalization of services. Sibo hotel industry set up a complete enterprise software development, distribution and support of the institutional system. Its all over the world are located in all major trading regions in the Americas, Europe, South Africa, Asia Pacific and the Middle East. More than 100 countries worldwide, approximately 775 employees and more than 5,000 users.

Experience and innovation. Sibo the hotel industry has more than 25 years of industry experience providing advanced software technology, integrated solutions and services worth Xinlai of quality, customer partnerships to establish long-term of, for Quanqiujiudian Guan Lizhe growth in business.

Excellent technical support. Sibo hotel industry leading technology, and has extensive practical experience in senior technical consultant, to provide customers around the clock technical support 24x7x365.

Standardized business processes. Sibo hotel industry standardization and efficient management processes. Hotels can provide complete business solutions, through an integrated central database, hotel groups can be more effective centralized management of all hotels in the passenger's history of information, price strategy, and the number may Sellers. Thereby enhancing the hotel's operational efficiency, increase revenue before

Therefore, we based on the above advantages, The Ascott Group of Singapore, Singapore Fraser Pavilion Group, Harbour Plaza Hong Kong, Thailand and India, ITC Welcomgroup Central Hotel Group, Hotel Group, and a number of internationally renowned hotel management group maintained a long-term cooperation relations. In addition, selected SoftBrands systems of the U.S. hotel industry Best Western Hotel Group and the U.S. Air Force and Navy Club and so on.



Reporter: SoftBrands solutions to the current hotel management to provide what support?

Harbans Singh: We believe that to ensure the stable operation of customer's system clock is very important, is the focus of our services. SoftBrands innovative business solutions, "one-stop" hotel management system for independent hotels, hotel groups and management companies to provide flexible and efficient technology platform. Based on the characteristics of China that we do a lot of localization work, at present, in China, our solutions include:

Hotel management solutions for large-scale structure of the hotel industry, the new, integrated hotel management solutions.

Enterprise solutions for enterprise customers in corporate management and business operations to provide a variety of effective management tools, to book call center management, online reservations, strategic analysis and planning, data warehousing, multidimensional online analytical processing and other resource integration, and thus on the enterprise central integrated management.

Distribution solutions, to provide local and online distribution channels service, providing customers with a variety of resources online hotel reservations seamless real time connectivity, while helping customers manage the hotel uniform price, number and booking information can be Sellers.

In line with the hotel operators to further development needs, we also configured Mosaik CRM Solutions Customer Relationship Management systems and services Karyon sales channels. We hope that through our excellent solutions and high quality products can give information of Chinese enterprises help.



Reporter: China to face a lot of hotels, SoftBrands has how kind of strategy? In your opinion, SoftBrands market prospects in China's development, how?

Harbans Singh: China is the world's fastest growing countries, with the arrival of the Olympic Games, China must rapidly develop the hotel industry. Therefore, we are very optimistic about China's hotel industry. We will create a global customer-centric corporate culture, strategy and vision will be closely integrated, and constantly improve, balance our resources.

SoftBrands is committed for the hotel industry, offering integrated solutions and services the hotel industry, SoftBrands gradually grow and develop into China's largest hospitality industry solutions provider. Next, we will continue to do the localization work, and gradually increased investment, security and sustainability of development.



Reporter: As the hotel industry leader in the face of an increasingly competitive market environment, companies do in response?

Harbans Singh: As a global leader in the hotel industry software provider, to maintain software innovation and service quality is particularly important, our technical support team for the global technical support system services. Client Center via the Internet, as a global service. We provide online issue tracking and product knowledge base, developed through the latest online educational system, eliminating the customer before the exchange of expensive phone call charges, users can get online on our excellent team of online support.

In addition, we also improve the efficiency of the Asia-Pacific regional support organizations. Global Support Center (WWSC) officially opened the Asia Pacific region began to offer Epitome hotel management system calls to support. The transition in the Asia Pacific region to improve our efficiency of technical support, to the maximum extent to achieve a centralized and standardized, and ultimately higher customer satisfaction. We also organize talent continuous product improvement and development. We not only attach importance to product development, and software debugging and training of personnel is also at the same time, will improve the basic management and operation of software programs simultaneously.



Reporter: 2008 Olympic Games held in Beijing, which is not too deep to Sibo brought about good opportunities for the Chinese market, the company has done what measures to take advantage of this opportunity?

Harbans Singh: the Olympic Games for China, Beijing is to let the world know about events in China, is an unprecedented opportunity. China not only promote the prosperity and growth of inbound tourism, hotel development for China with prosperity and the promotion of role. To take this opportunity to SoftBrands as a technology leader in the hotel industry who, for the upcoming Olympic Games and the subsequent enormous opportunities, but also made a series of strategic plans and establishes long-term development goals, through continuous production lines, analysis of market needs, the hotel industry to further meet the changing business needs. With the recent 2008 China top ten brands in the awards event in the hotel industry Epitome hotel Sibo solution was named "Best Hotel Management System", to honor, we are very pleased indeed. Through the awards, more powerful witness to build our own brand and in the development of China's hotel industry market success. "We also China's hotel industry technology and the prosperity of the Chinese tourism market is full of confidence and expectations.







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